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An In-Depth Explanation of the Hummingbird Algorithm Update Hummingbird came along after the Panda and Penguin Google updates and changed the way the Internet worked in a pretty drastic way. Google wanted an entire search query to be taken into account instead of just a few words here and there. The Hummingbird update has actually […]

Want to make it easier for potential customers to find you? Then you need to get friendly with Google or whatever search engine your ideal customers turn to for answers.  Optimizing your business for search engines boosts your search ranking and, with time, patience, and hard work can get you that coveted front page spot […]

Are you thinking an influencer marketing campaign and not sure where to start? Well then, you’re in the right place. Influencer marketing can be time-consuming and a lot of work, but with the right tools to help, it can be a simpler process that can yield amazing results for your business. In this blog post, […]

Setting up your eCommerce store is only the first step of your entrepreneurial adventure. After doing that, you need to focus on driving sales. If all goes well, your products will eventually speak for themselves and the traffic will come organically, but this is often not the case at the very beginning. You will have […]

Should your small or medium business expand overseas? Exporting your brand is an opportunity to grow your business. More and more businesses are entering overseas markets, with exports in the UK reaching an all-time high of £53,88 Billion in September 2017. Not only that, but as many as 20% of UK SMEs and 40% of […]

Color has a deep and often subconscious effect on our behavior. According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products. How you use color in your business can affect the success […]

Metrics don’t lie Pinterest is the third most popular social networking site right after Facebook & Twitter. It has been observed Shoppers that come from Pinterest are 10% more likely to make a purchase as compared to visitors from other social networking sites. As per wishpond, over 2 million people create product pins everyday. Given […]

There’s no denying that social media is a hugely effective and important tool when it comes to customer services for your business. Just about any business today is using social media in some way or another, but reports suggest that many aren’t utilizing this tool in the right way. In fact, many companies that believe […]

Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow. More important than ever, a small business owner needs to understand their target market and how to retain current client bases. Overlooking some of the best marketing practices […]

I know – hiring experts costs money. What doesn’t right? This is the main objection people who DIY their websites have – “we can’t afford an expert SEO copywriter or content writer, so we’ll do it ourselves”. As you’ll see below, this is rarely a good idea. Companies that are well-staffed and have a dedicated […]

Gone are the days of disconnected homes. The Internet of Things (IoT) has turned every object into a capable computer, ready to sense, analyze, disseminate data and communicate information. Refrigerators, lamps, door locks — they all have the capability to connect to the Internet and interact with each other with the power of IoT. What’s […]